CALVIN KLEIN X DETAILS MAGAZINE
A COLLABORATION GIVING SEPTEMBER SYNERGY
BY MARISSA TOZZI
The Impression loves to feel a good marketing synergy between industry collaborators. And Calvin Klein hits this idea straight on the head with their latest partnership with Details Magazine, where head-to-toe Calvin looks can be seen on the World’s 31 Top Male Models.
Details Magazine x Calvin Klein have created a dynamic duo — one which graces the cover of Details’ September issue. The collaboration was lensed by Mark Seliger and styled by Details’ fashion director Matthew Marden.
The Fall Fashion Issue presents a solid paring of two industry players — one that leverages the strengths’ of both brands and broadens their reach. Calvin gets solid PR exposure, and Details gets the advantage of Calvin Klein’s PR outreach to publications like ours, who otherwise, may not have covered a collaboration portraying a 31 male model cover.
These days, with the expense of native advertising and the unified look of collections, it’s a wonder we haven’t seen more partnerships like this. We’ll have to assume it’s because the devil is in the details.