Marissa Tozzi

BY MARISSA TOZZI

Michael Kors kickstarts the holiday season by launching a joint campaign featuring his MICHAEL Michael Kors and Michael Kors Men’s collections. Shot by renowned photographer Cass Bird, the campaign emulates the magic and winter wonderland famously portrayed inside a snow globe. Industry veteran Bella Hadid is joined by Austin Auggie, Salamon Diaz, Adesuwa Aighewi, Abby Champion and Heejung Park to create these snow-dusted images.

The group showcases the #MKGO Sea & Ski capsule as they prepare to hit the slopes — the collection offering everything from bright puffer coats and ski knits to sleek swimsuits. For Michael Kors Men’s, the spotlight is on technical apparel and accessories—in rich neutral tones with pops of cobalt blue—that are versatile enough for work and play.

Michael Kors’ Holiday 2019 collections reflect a creative that works around the world — from tearing it up on the slopes, to dancing the night away at a holiday party, there’s something for every event. Metallic accents and muted animal prints are accompanied by accessories featuring the designer’s signature logo — adorned with Michael Kors’ new Jet Set Girls pattern. The featured designs align with the busy, energetic and joyous feelings that emerge during the holiday season.

Unveiling of the global holiday campaign will happen in late October – with ads running in Vogue, Vanity Fair, Harper’s Bazaar, InStyle, Elle, and GQ’s U.S., Europe, and Asia issues.